There’s so much to do when it comes to event planning that many organizers forget to place enough time on event promotion, but the goal is to get as many people as possible to attend, isn’t it?
Thanks to social media, event promotion doesn't need to cost a fortune. Below are 10 effective tips you can try:
Partner with Online Ticketing Platform for Sales
While expecting your audience to turn up on your platform to buy tickets is only a fair expectation, think about it from the audience’s point of view. If they are not aware of your company and platform, there is little chance that they will discover your event or purchase tickets for the same in good time.
This is the point at which it bodes well to partner with an online event ticketing platform that has just put resources into advancing its. Such brand would have invested time and resources in understanding audience behavior and change designs with regards to selling event tickets online.
This significantly upgrades potential ticket sales for you, while sparing you the hassle of building a potential event audience.
Create Blog Posts
If your organization has a functioning blog, utilize this medium to make posts about the event. Ensure your content offers values to the peruser before you touch base at selling the event.
For example, you could complete a meeting arrangement with your speakers. This will help convey both, subject value as well as context to prospective participants.
Create an event on Facebook and promote it on your business page
Facebook events are ubiquitous, and people see them, interact with them, and, most importantly, get the key event information from there.
Promoting the event on your business Facebook page affords followers who land on your business page for other reasons to learn about your event and those invited to your Facebook event can invite their friends as well.
You can also use Facebook ads to promote your event, this can target a specific demographic so you can be sure to reach your target audience, which will likely give you a higher conversion rate.
Create a promotional video with highlights from similar previous events
Show your potential attendees what they can expect from an event hosted by you by creating a video of highlights from last year’s event. Then, post the video on your YouTube channel and other social media platforms.
Click-worthy videos always have an eye-catching thumbnail that allure individuals to press play, so ensure yours stands out positively.
Post visual testimonials about previous events/workshops
Today, people regularly esteem the opinions of different clients more than a claim directly from a business. Capitalize on this by utilizing excellent testimonials from your previous participants to show potential clients the value of your event and gain their trust.
Post behind-the-scenes images on Instagram about event preparations
Posting an eye catching behind-the-scenes pictures online will make followers feel like they’re in on the activity and will help get them overly excited for the event.
Create an event hashtag
Hashtags are a great way for people to follow along with a certain event through a simple search on their social media networks.
Share an image with the official hashtag for your event so attendees can follow along with event updates. Make sure to pick a unique and memorable hashtag and encourage followers to tag their own relevant images to create a community before the event even starts.
Host a contest or giveaway for a free event registration
If there is one generally accepted fact, it's the fact that people love free things. Particularly free things that are incredibly important, like an enlistment for an exceptionally sought-after event.
Host a challenge on Instagram or Facebook for the individual who has the most likes or shares on a repost of your event image. Or, have a giveaway for a randomly chosen individual who shares your image and tags a friend.
Promotions like these can be incredibly effective at developing enthusiasm for an event and can possibly reach a substantial group of audience.
Offer a discount
If your event has a price tag, it could be an extraordinary reward to loyal followers to offer an early bird registration discount. Your clients will feel esteemed and they’ll also feel like they got a great deal, and you’ll have guaranteed participants to calm your nerves about no one showing up.
Channel Past Attendees
In the quest to develop and obtain new and larger audience, we regularly neglect to connect with those who've just vouched for our occasion viability.
If you have already held an event or if you have a few enlistments, at that point these visitors ought to be your first set of invitees. Urge them to get the message out by offering them exceptional promotion codes that they can share with their network.